Brian Hanzal
Partner / President

Brian specializes in data-driven problem solving, identification of opportunities, and advocating for his factory and retail partners by maintaining an unwaveringly high sense of urgency. He recently served as Vice President of New Business Development at Darice, Inc. and Director of Sales at Elmer’s/Newell Brands. During his tenure at Darice and Elmer’s, he executed the growth of over $29M in new business development.

Scott Catanzarite
Partner / CEO

Scott led an expansive team of sales, marketing and product development professionals, through a network across the United States and globally with Darice Inc. as vice president of sales and product development in building $150M wholesale business and industry leader. In 2021, Scott and Brian Hanzal, formed Unified Sales Group. Their shared vision was to create a sales company built on honesty and integrity that would provide their vendor partners with executive level sales leadership and rapid performance results.

What Our Team Provides

Customer-Centric Integrated Service Solutions

Market Analysis/ Market Strategy

Market Insights for Educated Decision Making
    • Comp Shops
    • Product Strategy
    • Product Development
    • Sales Target
    • Sales Forecasting

Category Expert

Knowledge, Experience and Analysis

    • Product knowledge

    • Category captain-assortment planning

    • Pricing and competitive analysis

Account Management

End-to-End Category Account Management

    • Vendor/Item Set up

    • Item and program maintenance

    • CPFR- Collaborative Inventory forecasting and
      replenishment

    • POS analysis- core inline and promotional

    • PO Management and Tracking

Partnership Management

Cultivate Relationship with All Levels of the Retail Organization

    • Executive management relationships

    • Director/Sr. merchant or buyer partnerships and communications

We are Available Worldwide

At the heart of everything we do is a commitment to delivering customer-centric, integrated service solutions that drive results. With a global reach and a personalized approach, we partner with clients across industries to streamline operations, enhance efficiency, and create seamless experiences. Whether you’re local or located halfway around the world, our dedicated team is equipped to support your goals with innovative strategies, responsive service, and scalable solutions designed to grow with you.
Contact Us